About

PASSION + CURIOSITY

Frustrated with B2B marketing that doesn’t deliver measurable results? Unclear how to evaluate or act on your marketing data? You’re not alone.

Quantifying the return on your company’s online marketing investment can be difficult. You know that your spending the money, on technology, creative, advertising and more. Are your confident that the spend is optimized and efficient? Are you using data effectively to make decisions and evolve? Are your building a marketing technology (MarTech) stack that is appropriate for where you are on a digital marketing maturity path. Where are your biggest opportunities to improve and reach, engage, and convert your target audience. That’s where we come in.

We not only deliver insight, we deliver clear, prioritized recommendations on how to measure and increase the ROI of your marketing investment and establish modern marketing practices. Then, we can either execute the plan on your behalf or pass on to your team and even train them to take the work in-house. Or maybe you just want an audit to get an independent view of where you stand.

If you have a great product and you are not growing as you would like, it could be many things. Maybe it’s your marketing. Let’s have a look.

HOW IT BEGAN

Founded by Greg Bogdan, a seasoned marketing leader with 25+ years of experience at industry giants like Schlumberger, Reach Equations brings a wealth of knowledge in establishing modern marketing practices, measuring digital marketing effectiveness and linking marketing activity to business growth strategy.

In 2002 Greg was asked to join a new marketing team established to take on the emerging opportunities presented by the Web. As data, analytics and technology became more important in marketing, he, along with many others helped the company navigate the digital marketing landscape. He thrived as a Digital Marketing Advisor at SLB. Later he moved to HSB Solomon Associates where he lead the company through a rebranding and setup a modern marketing team and robust marketing processes. He thrived on challenging the status quo by innovating, demonstrating ROI, connecting to sales and revenue, and teaching. Now, he consults with both direct clients and agencies to help them leverage modern, data-driven digital marketing and evaluate what their next steps should be and how do build an organization that gets it right.

Ready to transform your B2B marketing? Schedule a free consultation today.